000 00644nam a2200193Ia 4500
020 _a0030880823
245 _aMarket segmentation
_bconcepts and applications
_ceditors James F. Engel, Henry F. Fiorillo and Murray A. Cayley
260 _aNew York
_bHolt, Rinehart and Winston
_c1972
300 _axiii, 486p.:ill.,tab.
082 _a658.83
_bE57M
690 _aMarketing management
690 _aMarketing research-Methodlogy
700 _aEngel, James F., ed.
700 _aFiorillo, Henry F., ed.
700 _aCayley, Murray A., ed.
490 _aHolt, Rinehart and Winston marketing series
500 _aIncludes index
100 _a
_d
999 _c37226
_d37226