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1.
Customer-driven services management by
Material type: Text Text
Publication details: New Delhi Response Books 1999
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: H.Sc. 658.812 B174C.

2.
The Craft of copywriting by
Material type: Text Text
Publication details: New Delhi Response 2000
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: 659.1 V176C.

3.
Effective advertising understanding when, how, and why advertising works by
Material type: Text Text
Publication details: New Delhi Response 2004
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (3)Call number: 659.1 T276E, ...

4.
Advertising basics A resource guide for beginners by J.V. Vilanilam and A.K.Varghese by
Material type: Text Text
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (3)Call number: 659.1 V696A, ...

5.
Nine brand shastras by
Material type: Text Text
Publication details: New Delhi Response 2004
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: 658.827 K17N.

6.
Eighteen brand astras using brand abilities as weapons for CRISP brand building by
Material type: Text Text
Publication details: New Delhi Response 2003
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: 658.827 K17E.

7.
Business communication today by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 1996
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: CABM, 658.45 B 515 B.

8.
The strategic business spiral: retracing the past by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 2001
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: CABM, 658.406 I 97 S.

9.
The nine managerial styles of the Enneagram by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 2002
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: CABM, 658.4 J 83 N.

10.
24 Brand mantras: finding a place in the minds and hearts of consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 2001
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (2)Call number: CABM 658.827 K17T, ...

11.
Coping with technological change by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 1997
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: CABM, 658.51 K 45 C.

12.
Unleashing India on World markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 2001
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: CABM, 382.60954 R 142 U.

13.
Doing business in India: street-smart entreprenceurs in an imperfect marketplace by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 2000
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: CABM, 380.10954 P123 D.

14.
Designing and developing organisations for tomorrow by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 2001
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: CABM, 658.406 S 617 D.

15.
Emotional intelligence at work: a professional guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 2001
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: CABM, 158.7 S 617 E.

16.
Rural marketing: targeting the non-urban consumer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 2002
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: CABM, 658.8 V 434 R.

17.
The new sales manager: challenges for the 21st century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 1997
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: CABM, 658.81 V 657 N.

18.
Strategic marketing: a guide for developing sustainable competitive advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 1999
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: CABM, 658.8 Z 39 S.

19.
New product planning by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 2001
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: CABM, 658.575 K 12 N.

20.
Turnaround ecellence: insights from 120 cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 2001
Availability: Items available for loan: Govind Ballabh Pant University of Agriculture and Technology (1)Call number: CABM, 658.406 K 45 T.

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