Market segmentation concepts and applications editors James F. Engel, Henry F. Fiorillo and Murray A. Cayley

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General Books	Govind Ballabh Pant University of Agriculture and Technology	658.83 E57M (Browse shelf(Opens below))	Available		149963

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Previous	658.83 C61 Theory of consumer demand	658.83 C932M Marketing research	658.83 D346P Principles of market research	658.83 E57M Market segmentation	658.83 F346H Handbook of marketing research	658.83 G797R,2 Research for marketing decisions	658.83 H269M Marketing for profit	Next

Includes index

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