Brand awareness and brand preference of rural consumers towards selected FMCG products (Record no. 131675)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00398nam a22001337a 4500 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | TH 658 S617B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh, Amit Kumar |
| 9 (RLIN) | 33911 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand awareness and brand preference of rural consumers towards selected FMCG products |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 32p. |
| 502 ## - DISSERTATION NOTE | |
| Department | Agribusiness |
| Degree | MBA |
| Year | 2019 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer awareness |
| 9 (RLIN) | 33907 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Ashutosh Guide |
| 9 (RLIN) | 33908 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Govind Ballabh Pant University of Agriculture and Technology | Govind Ballabh Pant University of Agriculture and Technology | General Stacks | 16/12/2019 | TH 658 S617B | 445485 | 16/12/2019 | 16/12/2019 | Thesis |